Privacy Policy

Effective Date: 1 January 2025

SemidBrais Professional Equipment ("we," "us," "our," or "SemidBrais") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://semidbrais.pro and use our services.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use our website or services.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Request a quote or product information
• Make a rental or purchase enquiry
• Contact us via email, phone, or contact form
• Subscribe to our newsletter or marketing communications
• Create an account on our website
• Complete rental or purchase transactions

This information may include:

• Full name
• Email address
• Telephone number
• Postal address
• Company name (if applicable)
• Payment information
• Project details and equipment requirements

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behaviour, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of visits
• Device information

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. You can control cookie preferences through our cookie consent banner and your browser settings. For detailed information, please see our Cookie Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Provision

• Processing rental bookings and equipment purchases
• Communicating about your orders and enquiries
• Providing customer support and technical assistance
• Managing equipment delivery and collection
• Processing payments and preventing fraud

2.2 Business Operations

• Maintaining and improving our website and services
• Analysing website usage and customer behaviour
• Developing new products and services
• Managing our business operations and administration

2.3 Marketing and Communications

• Sending promotional emails about new equipment, services, and special offers (with your consent)
• Providing information about industry trends and product updates
• Conducting customer satisfaction surveys

2.4 Legal Compliance

• Complying with legal obligations and regulations
• Protecting our legal rights and interests
• Preventing fraud and unauthorized access
• Enforcing our Terms and Conditions

3. Legal Basis for Processing (UK GDPR)

We process your personal information under the following legal bases:

• Contractual Necessity: Processing is necessary to fulfil our contract with you for equipment rental or sales
• Consent: You have given explicit consent for marketing communications or cookie usage
• Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving services and preventing fraud
• Legal Obligation: Processing is required to comply with applicable laws and regulations

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We engage trusted third-party service providers to perform functions on our behalf, including:

• Payment processors
• Delivery and logistics companies
• IT service providers and hosting companies
• Marketing and analytics platforms
• Email communication services

These service providers have access to personal information only as necessary to perform their functions and are contractually obligated to maintain confidentiality.

4.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities, including to:

• Comply with legal processes or court orders
• Protect our rights, property, or safety
• Investigate fraud or security issues
• Enforce our Terms and Conditions

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred to the acquiring entity.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS technology
• Secure storage of personal information on protected servers
• Regular security assessments and updates
• Access controls limiting employee access to personal data
• Staff training on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods vary depending on the type of information and purpose:

• Customer enquiries: Up to 3 years after last contact
• Transaction records: 7 years for tax and accounting purposes
• Marketing consents: Until consent is withdrawn or 2 years of inactivity
• Website analytics: Up to 26 months

After the retention period expires, we securely delete or anonymize your personal information.

7. Your Privacy Rights

Under UK data protection law, you have the following rights regarding your personal information:

7.1 Right of Access

You have the right to request a copy of the personal information we hold about you.

7.2 Right to Rectification

You can request correction of inaccurate or incomplete personal information.

7.3 Right to Erasure

You can request deletion of your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

7.4 Right to Restrict Processing

You can request limitation of how we use your personal information in certain situations.

7.5 Right to Data Portability

You can request to receive your personal information in a structured, machine-readable format or have it transferred to another organization.

7.6 Right to Object

You can object to processing of your personal information for direct marketing purposes or based on legitimate interests.

7.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw your consent at any time.

To exercise any of these rights, please contact us using the details provided in Section 13.

8. Marketing Communications

With your consent, we may send you marketing emails about our equipment, services, special offers, and industry insights. You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly at [email protected]
• Updating your communication preferences in your account settings

Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your bookings, purchases, and account.

9. Third-Party Websites

Our website may contain links to third-party websites, including social media platforms, manufacturer sites, and partner organizations. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

11. International Data Transfers

Your personal information is primarily stored and processed within the United Kingdom. If we transfer personal information outside the UK, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions recognizing equivalent data protection standards
• Standard contractual clauses approved by the UK Information Commissioner's Office
• Binding corporate rules for transfers within corporate groups

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated Privacy Policy on our website with a new effective date
• Sending an email notification to registered users
• Displaying a prominent notice on our website

We encourage you to review this Privacy Policy periodically. Your continued use of our website and services after changes are posted constitutes acceptance of the updated Privacy Policy.

13. Contact Us

14. Complaints

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: https://ico.org.uk
Helpline: 0303 123 1113